Heellooo, I’m Apurva ✨
Pronounced Uh-puurr-vaa
I'm a Product Designer and Researcher with an MS in Human-Computer Interaction from RIT, and a Bachelor's in Psychology from SNDT University — a combination that's shaped how I approach every design problem: with curiosity about people first, and pixels second.
Growing up in Mumbai, navigating one of the world's most diverse, layered cities, taught me patience and a genuine empathy for people whose experiences looked nothing like my own.
That foundation in human behaviour informs everything I do, from early research through final UI.
I'm comfortable taking full ownership of a product experience as well as contributing as part of a collaborative team — and I thrive wherever thoughtful, user-centered design can make something meaningfully better.
Skillset
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Qualitative Research
Quantitative Research
Surveys
User Interviews
Contextual Inquiry
Heuristic Evaluation
Data Analysis
Usability Testing
Competitive Analysis
Research Artefacts
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Persona/Archetypes
Empathy Mapping
User Journey Mapping
Information Architecture
Task Flows
User Flows
Storyboarding
Micro-Interactions
Product Strategy
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Design Systems
UI Design
Typography
Iconography
Color Theory
Visual Hierarchy
Branding
Design Documentation
Design Specifications
Dev Handoff
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Website Audit
Responsive Design
Accessibility
SEO
HTML/CSS
Layouts
Grid Systems
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Figma
Sketch
Canva
Adobe CC
Balsamiq
Notion
Miro
Qualtrics
Hotjar
Google Lighthouse
MS Office Suite
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Uizard/ UXPilot
Relume
Midjourney
Figma Make
Vercel V0
Google Stitch
Claude Design
Google Nano Banana Pro
ChatGPT