I'm a Digital Product Designer
who loves turning the complex into
calm, clear and kind of fun.
I design for startups, enterprises — big & small, across SaaS, B2B and B2C products.
Healthcare
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Real Estate
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Fintech
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E-Commerce
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Food & Grocery
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Healthcare ✦ Real Estate ✦ Fintech ✦ E-Commerce ✦ Food & Grocery ✦
Select Work
0 → 1 • B2C • SaaS • Fintec • MobileApp
Designing a personal finance app from scratch, consolidating bank accounts, bill payments, money transfer & spending insights with a 95% adoption rate.
Thrive
B2B• SaaS • Evaluative Research • Insurance • Geospatial Software
Improving usability of a drone technology product, Assess' UI by conducting usability testing leading to resolution of 1.5x more insurance claims per day.
EagleView Assess
Skillset
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Qualitative Research
Quantitative Research
Surveys
User Interviews
Contextual Inquiry
Heuristic Evaluation
Data Analysis
Usability Testing
Competitive Analysis
Research Artefacts
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Persona/Archetypes
Empathy Mapping
User Journey Mapping
Information Architecture
Task Flows
User Flows
Storyboarding
Micro-Interactions
Product Strategy
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Design Systems
UI Design
Typography
Iconography
Color Theory
Visual Hierarchy
Branding
Design Documentation
Design Specifications
Dev Handoff
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Website Audit
Responsive Design
Accessibility
SEO
HTML/CSS
Layouts
Grid Systems
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Figma
Sketch
Canva
Adobe CC
Balsamiq
Notion
Miro
Qualtrics
Hotjar
Google Lighthouse
MS Office Suite